Where we were:

Back in 2008 when Carrie and I thought it would be a fun little adventure to start an Etsy shop, we had no idea that 1canoe2 would grow to consume both of our fulltime jobs, sell to Anthropologie, and take us to New York 3 times a year.

We debated back and forth about our name, and then I drew up a little logo, and it stuck. End of story.  It went like this: I drew up the logo during a meeting at work, e-mailed it to Carrie (I was still living in Nashville), and it was done.

So now that our business is a little more grown-up, we decided to give our logo a little shot of maturity as well.


Designing a logo for yourself is very hard, but at the same time, we couldn’t see ourselves having someone else draw our canoe or the lettering for us. I mean, it’s kinda what we do.  So after several unsuccessful attempts over e-mail, Carrie and I sat down for a marathon session of drawing, designing, and hand-wringing, and got it done.

Here it is on some of our collateral material (what we send with Etsy packages and the like).

I should take this opportunity to say that we are working on a BRAND NEW WEBSITE as well. We are so excited! It’s going to have a shop, and a fancy new look that is all about 1canoe2 and you!  We’ll share more about that as it gets closer to launch day in a month or so.